The duvet cover sizes listed are based on the standard UK duvet sizes of:

Product Sizes Measurements
Single 135cm x 200cm (53″ x 79″)
Double 200cm x 200cm (79″ x 79″)
King 230cm x 220cm (91″ x 87″)
Super King 260cm x 220cm (102″ x 87″)

The towels advertised are the standard UK sizes of:

Product Items Measurements
Hand Towel 50x70cm (20”x28”)
Bath Towel 70x140cm (28″x55″)
Bath Sheet 100x150cm (39″ x 59″)

The pillowcases advertised are the standard UK size of:

Product Item Measurement
Pillowcases 21×32”

The cushion covers advertised are the standard UK size of:

Product Item Measurement
Cushion Covers 45x45cm

All sizes listed on product pages are approximate and there may be small differences in measurements as a result of the manufacturing process.